Betting on brand promotion is an investment that every company makes or at least should make. However, it is important to know when to invest in advertising. After all, there are right times to plan and execute this type of strategy.
Advertising, propaganda or marketing strategies can be used for different purposes, such as selling products or making a brand known, and in different ways, such as online and traditional “offline”.
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WHY DOES A COMPANY NEED TO INVEST IN ADVERTISING?
There is a difference between publicity, propaganda and marketing, which is not the case at this moment and may even be the subject of another type of article. Here, we will understand it as a single activity, as the objective is to help you understand the best time to start investing.
Simply put, consider all three as ways to promote a product, company, brand, or even a public figure.
A company can use, for example, strategies such as advertisements, banners , billboards , vignettes or written advertisements to promote itself in traditional media, such as newspapers, television and radio.
With the advancement of the internet and the constant presence of this medium in people’s lives, companies had to find ways to promote themselves online, either through paid ads or content marketing, which are two of the main ways available .
Regardless of the medium chosen, a company needs to show people that it is in the market and, above all, that it needs to sell its products or services. You must know the importance of your brand being seen, correct? Well, these strategies help the company to become known and to position itself in the market in the best way.
Without publicizing your business, it is unlikely that people will know of your existence, much less remember you if they need a solution that you deliver.
What are the excellent methods to promote your commercial enterprise?
There is not one that is actually considered better, but we can say that there is the best medium for your target audience. As mentioned, there are several marketing and advertising practices, both online and offline .
Depending on your company, you can benefit from both. A car dealership, for example, can use traditional media to show promotions for its products, digital marketing to promote its business and make the company known and easily found on the internet.
However, it is essential to keep your ideal client in mind in order to be present in the media they use. The internet is a medium that ends up reaching a greater number of people.
However, if your client is an elderly person, using traditional media such as flyers and television advertisements may be more effective. So, always think about your client and promote yourself through the means used by him .
WHEN TO INVEST IN ADVERTISING?
If this question has crossed your mind, know that the answer is: always. At different times you can invest in advertising. However, certain rules, if taken into account, can make your advertising more effective. Now check out some great moments to bet on advertising.
1. LAUNCHING A NEW PRODUCT OR SERVICE
This moment is essential to invest in advertising. If you use offline advertising strategies, magazines in your niche or that your customers read can be good alternatives, for example.
On the other hand, in the digital environment, you can use ads and strategies on social networks to make people find your product/service. However, always remember to consider the type of media your prospect uses.
2. SEASONAL PROMOTIONS
Do you have a business that runs promotions or events on certain dates, such as Christmas, Valentine’s Day and New Year’s Day? Whenever you carry out these promotions, keep in mind that this is the exact moment to bet on advertising so that sales occur as expected, right?
3. BE FOUND BY CONSUMERS
Advertising serves primarily to help a business promote its image. For this, companies use both online and offline media to reach the greatest number of people.
However, it can be very expensive to bet on traditional media, even more so if your company is small or medium-sized. In that case, it’s good to bet on digital marketing. You can use ads for a period and, mainly, bet on content marketing to make your customers find you.
It is important to emphasize that traditional media and paid advertisements are for shorter periods. If you want long-lasting results and have your customers find your business at any time, content marketing proves to be one of the most effective ways available .
4. BUILD AUTHORITY AND BE CONSIDERED AS A REFERENCE
To build authority, it is undeniable that the best way currently would be through content marketing. This is because advertisements, both online and offline, end up being useful for a shorter period of time.
In general, most people are on the internet, and they no longer have the patience to see this type of advertising. Content marketing works like an advertisement for your company, but instead of talking about your company, you deliver valuable content to the reader.
In this way, your potential customers find you through your blog and begin to build a relationship of trust in the brand. Delivering valuable content generates credibility and that way you can position your company as an authority in your field.
Therefore, every company must bet on this strategy. Furthermore, if the content is of quality and really helps the reader, it can generate engagement and your brand can be publicized by word of mouth, enchanting more and more people and making your company known.
Know that word of mouth is still the most effective advertising method and it is offline. However, it only happens when the company manages to surprise. Therefore, it is necessary to bet on quality content so that people spontaneously publicize your company.