The digital era started a long time ago, but there are still many companies that have no idea how to sell more online. And doing business in this environment is essential nowadays. After all, consumers are increasingly active online – regardless of scenarios or passing crises.
Those who don’t have a relevant online presence – and don’t use the internet to make their sales – end up not being seen and also not remembered. Thus, your company’s profit may be harmed. And that’s not what you don’t want for your business, right?
Then continue reading the article and check out 8 tips on how to sell more online and improve your revenue!
Table of Contents
1. DIVERSIFY YOUR SALES CHANNELS
First of all, you need to understand that consumers use the internet in Pak and around the world to research products and services and compare them with those of competitors before making a purchase decision.
Companies that still resist this change are losing money. And, even in delicate economic times, people use the internet to continue shopping when there is a need, either because of the impossibility of going to physical establishments or seeking greater convenience.
Therefore, it is essential to be present and diversify your sales channels to be found more easily . For example, if your business offers services, you can advertise them on your website, on social networks, bet on organic traffic to attract people to your blog and on paid traffic to publicize offers.
2. KNOW WHO YOU ARE SELLING TO
Knowing how people’s buying decision process works in the digital age helps you understand how you should act on the internet. But, in addition, it is essential to understand the preferences and tastes of your business persona .
If your company knows the profile of the ideal consumer well and knows who it is selling to, the chances of success can be much greater . In this way, it is possible to offer services and products in line with what they want and meet their needs.
3. BE APPROACHABLE
Do your customers need to call, email, or fill out a form on your website to get in touch with your business? If so, know that this is no longer an interesting procedure. People are increasingly adopting quick and dynamic forms of contact. Many companies have already joined this new scenario.
Therefore, start using social networks to talk and engage with your followers, answer questions and assist them . Another tool that can (and should) be adopted is WhatsApp , as chatting via quick text messages can make customer service more dynamic and your customers happier.
Even the forms of service adopted can make a person decide whether or not to buy from you or your competitor, did you know that?
4. ADAPT YOUR BUSINESS TO THE DIGITAL ENVIRONMENT
If you have a business that provides services and tends to serve many customers on a daily basis, how about starting to offer virtual assistance? If you do consulting, you can use video and audio tools for this, such as Skype or Hangouts.
Your sales can increase significantly when you offer options or facilitate the sale of your products or services . For example, if you have an investment advisory service and serve your customers physically, why not start doing these services over the internet?
This can greatly increase your billing, as customers who cannot go to an advisory service can rely on this online service, giving preference to their business. You can even serve people from other regions of the country that way.
5. HAVE A QUALITY WEBSITE
One of the reasons people give up buying is the quality of the site. Your website and blog should be your company’s gateway. And when they don’t have the expected quality, consumers will hardly feel confident in your business.
Therefore, bet on a fast, responsive, attractive and easy-to-use website. When your page is confusing or slow, the chances of you losing sales are high.
6. DIVERSIFY PAYMENT METHODS
Whether to negotiate products or services, enabling the use of different forms of payment can define whether or not your company will sell a lot on the internet . Each person has their preference for a certain condition and type of payment.
Try to include as many existing modalities as possible: bank slip, credit card, debit card, payment in installments, purchase with two cards, payment via PayPal, among others.
7. BET ON A GOOD AFTER-SALES SERVICE
Engaging with your consumers on the social network and making the buying process easy, agile and profitable for your customers is very good. But that’s not enough.
Try to think of interesting ways to make an excellent after-sales service to retain your customers and generate word-of-mouth. After all, those who have good experiences with a company always make positive comments and recommend it to people they know.
8. HAVE A STRONG ONLINE POSITIONING
In normal and stable economic periods, most people already prefer to consume online. And, according to the second survey cited, even in periods of crisis, companies that had a strong online presence proved that it is possible to continue making profits.
Therefore, regardless of the moment, not being on the internet is equivalent to not existing for a large portion of consumers . Therefore, if you want to sell a lot online, consider this tip to be the most important: build a strong online position.
You can no longer try to escape: the new way of consuming is digital. People are increasingly present on the internet and, once again, they use it to look for solutions to their problems, desires, products, services and brands.