{"id":443,"date":"2023-05-02T17:01:27","date_gmt":"2023-05-02T17:01:27","guid":{"rendered":"https:\/\/tools4startup.com\/blog\/?p=443"},"modified":"2023-05-04T19:42:33","modified_gmt":"2023-05-04T19:42:33","slug":"content-marketing-strategies-5-steps-to-implement-them","status":"publish","type":"post","link":"https:\/\/tools4startup.com\/blog\/content-marketing-strategies-5-steps-to-implement-them\/","title":{"rendered":"CONTENT MARKETING STRATEGIES: 5 STEPS TO IMPLEMENT THEM!"},"content":{"rendered":"<p>Content marketing is a strategy within digital marketing<span style=\"font-size: 1rem;\"> that consists of producing content for a target audience.\u00a0<\/span><\/p>\n<p>For this reason, very different from traditional marketing, content marketing is non-invasive and creates much deeper connections between brands and consumers.<\/p>\n<p>On another occasion we talked about the\u00a0benefits of producing content\u00a0for companies.\u00a0In this article we want to teach you how to implement content marketing strategies in your organization.\u00a0Let&#8217;s go?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_56_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tools4startup.com\/blog\/content-marketing-strategies-5-steps-to-implement-them\/#5_STEPS_TO_IMPLEMENT_CONTENT_MARKETING_STRATEGIES\" title=\"5 STEPS TO IMPLEMENT CONTENT MARKETING STRATEGIES\">5 STEPS TO IMPLEMENT CONTENT MARKETING STRATEGIES<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tools4startup.com\/blog\/content-marketing-strategies-5-steps-to-implement-them\/#1_DEFINITION_OF_GOALS\" title=\"1. DEFINITION OF GOALS\">1. DEFINITION OF GOALS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tools4startup.com\/blog\/content-marketing-strategies-5-steps-to-implement-them\/#2_DEFINITION_OF_THE_PERSONA\" title=\"2. DEFINITION OF THE PERSONA\">2. DEFINITION OF THE PERSONA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tools4startup.com\/blog\/content-marketing-strategies-5-steps-to-implement-them\/#3_CONTENT_PLANNING\" title=\"3. CONTENT PLANNING\">3. CONTENT PLANNING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tools4startup.com\/blog\/content-marketing-strategies-5-steps-to-implement-them\/#4_CONTENT_CREATION\" title=\"4. CONTENT CREATION\">4. CONTENT CREATION<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tools4startup.com\/blog\/content-marketing-strategies-5-steps-to-implement-them\/#5_CONTENT_DISTRIBUTION\" title=\"5. CONTENT DISTRIBUTION\">5. CONTENT DISTRIBUTION<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_STEPS_TO_IMPLEMENT_CONTENT_MARKETING_STRATEGIES\"><\/span>5 STEPS TO IMPLEMENT CONTENT MARKETING STRATEGIES<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At first, you might even think that content marketing strategies boil down to producing content and disseminating it on social networks and business blogs.\u00a0This thought is quite normal.\u00a0However, it is because of this restricted view that investment often does not bring results.<\/p>\n<p>In order for your content marketing actions to yield the results you hear so much about, you need to think carefully about the entire process.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_DEFINITION_OF_GOALS\"><\/span>1. DEFINITION OF GOALS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thinking about content marketing strategies is like thinking about any other strategy for your business: you need to have goals.\u00a0Two things are important here:<\/p>\n<ul>\n<li>The objectives have to be connected with the goals of the organization;\u00a0It is<\/li>\n<li>Objectives must be translated into\u00a0indicators\u00a0so that proper monitoring can be carried out.<\/li>\n<\/ul>\n<p>You may not think so, but of all content marketing steps, this is the most important.\u00a0It will be from this that the professionals involved in the production of materials will know the result they will need to achieve with the content that will be distributed.<\/p>\n<p>Two examples of goals common to the strategy are\u00a0increased sales\u00a0and brand awareness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_DEFINITION_OF_THE_PERSONA\"><\/span>2. DEFINITION OF THE PERSONA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With defined objectives, the time has come to define who will be the public to be impacted.\u00a0The point is that, for content marketing strategies to be efficient, it is not enough just to delimit a public in general (as, for example, thinking about men or women of a certain social class and a certain age group).<\/p>\n<p>This type of public delimitation is known, within digital marketing, as persona.\u00a0For example, for Airbnb, the persona is the traveler who wants to experience the experience of a resident, not a tourist.\u00a0Based on this, the company publishes content adopting residents&#8217; points of view, describing their favorite places and what they do in the city.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_CONTENT_PLANNING\"><\/span>3. CONTENT PLANNING<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this stage, the themes, formats, dissemination and frequency will be defined.<\/p>\n<p>Regarding the definition of the theme, the relevance of the subject to the persona defined in the previous step must be taken into account.\u00a0It is important that all content means something to the audience it is aimed at, that is, it must alleviate anxieties, solve problems and\/or satisfy desires.\u00a0It must, therefore, generate value for those who read it.<\/p>\n<p>About the format, content marketing strategies include articles, releases, white papers, success stories,\u00a0newsletter\u00a0, infographics,\u00a0e-books\u00a0, videos, webinars, podcasts and many others.\u00a0The ideal is to vary and explore different formats so that your persona finds different options.<\/p>\n<p>With regard to disclosure, we talk about the different stages of the consumer journey.\u00a0These stages are within the\u00a0marketing funnel , and for each stage there is a type of content to be explored.<\/p>\n<p>Finally, in content planning, you must decide how\u00a0often\u00a0your materials will be released.\u00a0For this, you can draw up a calendar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_CONTENT_CREATION\"><\/span>4. CONTENT CREATION<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the time to put into practice everything that was defined in the previous steps.\u00a0Good marketers know that quality content isn&#8217;t something rushed.\u00a0Commitment to work is essential, as a content marketing campaign with low-quality and irrelevant materials can ruin everything.<\/p>\n<p>There are companies that choose to have internal professionals for content development.\u00a0However, as a specialized and prepared team is needed, in most cases it is much more financially viable \u2013 and much more assertive \u2013 to hire a company specialized in this service.<\/p>\n<p>By outsourcing the production of content, organizations in the finance, investment, business and entrepreneurship niches rely on experienced copywriters and proofreaders, at a cost more than they would have if they invested in internal professionals dedicated to the activity.\u00a0And with much higher quality.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_CONTENT_DISTRIBUTION\"><\/span>5. CONTENT DISTRIBUTION<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is not enough to create quality content, it is necessary that they are disclosed and reach the right audience.\u00a0In this step, marketers must make sure that everything created will be found by the persona.<\/p>\n<p>The distribution of the content can be in media:<\/p>\n<ul>\n<li>Own: corporate publications,\u00a0blogs\u00a0, social media,\u00a0email marketing;<\/li>\n<li>Paid: ads on social networks, banners, sponsored links on search engines, etc;<\/li>\n<li>Conquered: this is what happens when content goes viral.\u00a0The conquered media does not happen alone, because to generate free coverage it is necessary to have, at least, your own media.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is a strategy within digital marketing that consists of producing content for a target audience.\u00a0 For this reason, very different from traditional marketing, content marketing is non-invasive and creates much deeper connections between brands and consumers. On another occasion we talked about the\u00a0benefits of producing content\u00a0for companies.\u00a0In this article we want to teach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"jetpack_featured_media_url":"https:\/\/tools4startup.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3183170-1.jpg","_links":{"self":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts\/443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/comments?post=443"}],"version-history":[{"count":1,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":445,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts\/443\/revisions\/445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/media\/444"}],"wp:attachment":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/media?parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/categories?post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/tags?post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}