{"id":449,"date":"2023-05-02T17:16:43","date_gmt":"2023-05-02T17:16:43","guid":{"rendered":"https:\/\/tools4startup.com\/blog\/?p=449"},"modified":"2023-05-04T19:42:33","modified_gmt":"2023-05-04T19:42:33","slug":"what-are-keywords-and-why-are-they-important","status":"publish","type":"post","link":"https:\/\/tools4startup.com\/blog\/what-are-keywords-and-why-are-they-important\/","title":{"rendered":"WHAT ARE KEYWORDS AND WHY ARE THEY IMPORTANT?"},"content":{"rendered":"<p class=\"entry-title\">Anyone who works with content marketing or runs a business and wants to start implementing digital marketing strategies needs to understand the concept of keywords. After all, if you want to be found on search engines, you need to know what they are and how to use them. them correctly.<\/p>\n<div>\n<p>The choice of keywords needs to be done very carefully so that the company&#8217;s blog is successful, always taking into account your market and the ideal persona.<\/p>\n<p>Check below what keywords are, how important they are and how they should be used when producing your content!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_56_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tools4startup.com\/blog\/what-are-keywords-and-why-are-they-important\/#WHAT_ARE_KEYWORDS\" title=\"WHAT ARE KEYWORDS?\">WHAT ARE KEYWORDS?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tools4startup.com\/blog\/what-are-keywords-and-why-are-they-important\/#WHY_ARE_KEYWORDS_IMPORTANT\" title=\"WHY ARE KEYWORDS IMPORTANT?\">WHY ARE KEYWORDS IMPORTANT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tools4startup.com\/blog\/what-are-keywords-and-why-are-they-important\/#HEAD_TAIL_X_LONG_TAIL_WHAT_ARE_THEY_AND_WHICH_ONES_TO_USE\" title=\"HEAD TAIL X LONG TAIL: WHAT ARE THEY AND WHICH ONES TO USE?\">HEAD TAIL X LONG TAIL: WHAT ARE THEY AND WHICH ONES TO USE?<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tools4startup.com\/blog\/what-are-keywords-and-why-are-they-important\/#HEAD_TAIL_WORDS\" title=\"HEAD TAIL\u00a0WORDS\">HEAD TAIL\u00a0WORDS<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tools4startup.com\/blog\/what-are-keywords-and-why-are-they-important\/#LONG_TAIL_WORDS\" title=\"LONG TAIL WORDS\">LONG TAIL WORDS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tools4startup.com\/blog\/what-are-keywords-and-why-are-they-important\/#WHICH_OF_THE_TWO_TO_USE\" title=\"WHICH OF THE TWO TO USE?\">WHICH OF THE TWO TO USE?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tools4startup.com\/blog\/what-are-keywords-and-why-are-they-important\/#HOW_TO_CHOOSE_THE_BEST_KEYWORDS_FOR_YOUR_BUSINESS\" title=\"HOW TO CHOOSE THE BEST KEYWORDS FOR YOUR BUSINESS?\">HOW TO CHOOSE THE BEST KEYWORDS FOR YOUR BUSINESS?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tools4startup.com\/blog\/what-are-keywords-and-why-are-they-important\/#WHERE_TO_USE_THE_KEYWORDS_IN_THE_ARTICLE\" title=\"WHERE TO USE THE KEYWORDS IN THE ARTICLE?\">WHERE TO USE THE KEYWORDS IN THE ARTICLE?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"WHAT_ARE_KEYWORDS\"><\/span>WHAT ARE KEYWORDS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The keywords, or\u00a0keyword\u00a0in English, are terms composed of one or more words that form the main focus of a search.\u00a0In practice, they are the way users type their queries into the search bar of search engines to get an answer.<\/p>\n<p>For marketers, keywords are the terms used to craft an article for the web.\u00a0When the keyword is defined, whoever wrote the article sends the message to search engines, so that they understand the subject addressed in the article.<\/p>\n<p>Still confused?\u00a0Think about this: you want to lose weight and want to start a diet.\u00a0So what would you do?\u00a0Most likely I would go to Google and type something like \u201cdiet to lose weight\u201d.\u00a0In this situation, the keyword corresponds to: diet to lose weight.<\/p>\n<p>It may seem simple, but the choice of keywords must be done with great care, planning and after a lot of research.\u00a0Otherwise, using them incorrectly can harm your entire\u00a0content marketing\u00a0strategy .<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WHY_ARE_KEYWORDS_IMPORTANT\"><\/span>WHY ARE KEYWORDS IMPORTANT?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords\u00a0are like guides for your article\u00a0.\u00a0When well chosen and well inserted in the content, they can bring great results to your website and blog.\u00a0Also, combined with good writing, they can make your article easily findable, widely read and shared with others.<\/p>\n<p>That is, an article without a keyword is like a traveler without a destination.\u00a0Therefore, if your goal is to be found on the internet by your audience and get customers, you need to take the time to understand which keywords are ideal for your blog.<\/p>\n<p>However, being found on the internet cannot be your only goal.\u00a0Keywords need to be used taking into account\u00a0your persona&#8217;s\u00a0buying journey .<\/p>\n<p>Keep in mind that each potential customer of yours may be at a different stage of the funnel and you need to know which keywords are ideal to guide them through that funnel until the moment of purchase.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HEAD_TAIL_X_LONG_TAIL_WHAT_ARE_THEY_AND_WHICH_ONES_TO_USE\"><\/span>HEAD TAIL X LONG TAIL: WHAT ARE THEY AND WHICH ONES TO USE?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are two types of keywords:\u00a0head tail\u00a0keywords and\u00a0long tail keywords\u00a0.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"HEAD_TAIL_WORDS\"><\/span>HEAD TAIL\u00a0WORDS<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Head\u00a0tails\u00a0are keywords that are usually made up of one or two terms and are very broad.\u00a0They have a high volume of searches and end up being generic.\u00a0Examples of\u00a0head tail\u00a0can be: marketing and digital marketing.<\/p>\n<p>However, keep in mind that these words are usually smaller and simpler, having a high search volume.\u00a0Therefore,\u00a0the competition is greater and the ranking difficulty as well.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"LONG_TAIL_WORDS\"><\/span>LONG TAIL WORDS<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Long tail\u00a0words\u00a0, that is, long tail words, are usually longer and composed of 2 or more terms.\u00a0In general, people use long-tail words to be more specific.<\/p>\n<p>Long tails end up having a\u00a0lower search volume.\u00a0\u00a0Therefore, there is less competition and it is easier to rank.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"WHICH_OF_THE_TWO_TO_USE\"><\/span>WHICH OF THE TWO TO USE?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In your content project, ideally, you produce materials using both types of keywords.\u00a0However, the best thing to do is to prioritize the use of\u00a0long tail\u00a0words , as, as seen, the search volume is lower and the chances of ranking are better.<\/p>\n<p>Tip:\u00a0if your content project and your blog are new, the ideal is to bet on\u00a0long tails\u00a0first for a while\u00a0.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"HOW_TO_CHOOSE_THE_BEST_KEYWORDS_FOR_YOUR_BUSINESS\"><\/span>HOW TO CHOOSE THE BEST KEYWORDS FOR YOUR BUSINESS?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To start choosing the best keywords for content production, you need, first of all,\u00a0to know your persona well\u00a0.<\/p>\n<p>Research and analyze what are the pains, the most common problems, the way of life, financial issues, among other important characteristics to know what type of content you can produce to attract attention and make it reach your website.<\/p>\n<p>Then\u00a0evaluate your market, your business and the solution you have\u00a0.\u00a0What exactly do you offer and how can you help your audience&#8217;s problems?\u00a0Think about it.\u00a0Don&#8217;t forget to also analyze the competitors.\u00a0If they already have a blog, look at the keywords they use!<\/p>\n<p>Also,\u00a0always consider the stages of the funnel\u00a0before choosing the ideal\u00a0keywords\u00a0.\u00a0Understanding your persona, mastering your business and your market, what solution your company offers and the stages of the funnel are already great indicators to be able to define the keywords to be worked on.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WHERE_TO_USE_THE_KEYWORDS_IN_THE_ARTICLE\"><\/span>WHERE TO USE THE KEYWORDS IN THE ARTICLE?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In addition to working as a guide, keywords are important for the blog&#8217;s\u00a0on-page\u00a0SEO\u00a0.\u00a0Basically, you need to use the main keyword and parts of it throughout the text in a natural way.<\/p>\n<p>Also use secondary keywords.\u00a0Also, you need to use your main keyword in the following places:<\/p>\n<ul>\n<li>obligatorily at the beginning of the title and SEO\u00a0title\u00a0;<\/li>\n<li>preferably in the first sentence of the introduction and in the last sentence before the first H2;<\/li>\n<li>on the first H2 if you can;<\/li>\n<li>part of the keyword in other H2s throughout the article, if possible.<\/li>\n<li>obligatorily in the alternative text of the image;<\/li>\n<li>obligatorily in the name of the image file;<\/li>\n<li>in the article&#8217;s url\/slug, preferably just the keyword;<\/li>\n<li>mandatory at completion.<\/li>\n<\/ul>\n<p>Using them in these places in your texts can already bring good results.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anyone who works with content marketing or runs a business and wants to start implementing digital marketing strategies needs to understand the concept of keywords. After all, if you want to be found on search engines, you need to know what they are and how to use them. them correctly. The choice of keywords needs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"jetpack_featured_media_url":"https:\/\/tools4startup.com\/blog\/wp-content\/uploads\/2023\/05\/1-7.jpg","_links":{"self":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts\/449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/comments?post=449"}],"version-history":[{"count":1,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts\/449\/revisions"}],"predecessor-version":[{"id":451,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts\/449\/revisions\/451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/media\/450"}],"wp:attachment":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/media?parent=449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/categories?post=449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/tags?post=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}