{"id":458,"date":"2023-05-03T14:45:11","date_gmt":"2023-05-03T14:45:11","guid":{"rendered":"https:\/\/tools4startup.com\/blog\/?p=458"},"modified":"2023-05-04T19:42:33","modified_gmt":"2023-05-04T19:42:33","slug":"how-to-analyze-your-competitors-keywords","status":"publish","type":"post","link":"https:\/\/tools4startup.com\/blog\/how-to-analyze-your-competitors-keywords\/","title":{"rendered":"HOW TO ANALYZE YOUR COMPETITORS&#8217; KEYWORDS?"},"content":{"rendered":"<p class=\"entry-title\">Analyzing your competitors&#8217; keywords can be an excellent alternative to improving your strategies and getting better positioned in search engines. In the same way that you study what the competition does in the market, it cannot be different on the internet.<\/p>\n<div class=\"post-meta vcard\">\n<p>And this fact cannot be ignored:\u00a0there are high chances that some of your competitors are very well positioned on the internet.\u00a0To be able to compete, you must bet on high quality content and find out which keywords they rank well.<\/p>\n<p>Continue reading the article and find out how you can analyze your competition&#8217;s keywords and use them to your advantage to create extraordinary content!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_56_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tools4startup.com\/blog\/how-to-analyze-your-competitors-keywords\/#WHY_IS_ANALYZING_COMPETITORS_KEYWORDS_IMPORTANT\" title=\"WHY IS ANALYZING COMPETITORS&#8217; KEYWORDS IMPORTANT?\">WHY IS ANALYZING COMPETITORS&#8217; KEYWORDS IMPORTANT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tools4startup.com\/blog\/how-to-analyze-your-competitors-keywords\/#HOW_TO_ANALYZE_YOUR_COMPETITORS_KEYWORDS_IN_PRACTICE\" title=\"HOW TO ANALYZE YOUR COMPETITORS&#8217; KEYWORDS IN PRACTICE?\">HOW TO ANALYZE YOUR COMPETITORS&#8217; KEYWORDS IN PRACTICE?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tools4startup.com\/blog\/how-to-analyze-your-competitors-keywords\/#1_GOOGLE_ALERTS\" title=\"1. GOOGLE ALERTS\">1. GOOGLE ALERTS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tools4startup.com\/blog\/how-to-analyze-your-competitors-keywords\/#2_MENTION\" title=\"2. MENTION\">2. MENTION<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tools4startup.com\/blog\/how-to-analyze-your-competitors-keywords\/#3_GOOGLE_KEYWORD_PLANNER\" title=\"3. GOOGLE KEYWORD PLANNER\">3. GOOGLE KEYWORD PLANNER<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tools4startup.com\/blog\/how-to-analyze-your-competitors-keywords\/#4_SEM_RUSH\" title=\"4. SEM RUSH\">4. SEM RUSH<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tools4startup.com\/blog\/how-to-analyze-your-competitors-keywords\/#5_BUZZSUMO\" title=\"5. BUZZSUMO\">5. BUZZSUMO<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"WHY_IS_ANALYZING_COMPETITORS_KEYWORDS_IMPORTANT\"><\/span>WHY IS ANALYZING COMPETITORS&#8217; KEYWORDS IMPORTANT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The internet is something that is part of people&#8217;s lives and daily lives.\u00a0The influence of technology has even changed the way we search for brands and services.<\/p>\n<p>Now, we don&#8217;t expect to spend an advertisement to know new companies and buy new products.\u00a0We use the internet to search for solutions to our queries.\u00a0Only after identifying a need do we choose a product or service that satisfies it.<\/p>\n<p>Many companies already know this and use the internet to deliver good content and be remembered by users.\u00a0Among them, there are certainly competing companies that are in the same niche as yours.<\/p>\n<p>The better positioned in search engines, the greater the chances of making sales.\u00a0For that reason, you need to find out what keywords your competitors are using in order to compete on the SERP.<\/p>\n<p>That way, you can organize yourself to publish more elaborate content for those same keywords and thus achieve better positioning.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"HOW_TO_ANALYZE_YOUR_COMPETITORS_KEYWORDS_IN_PRACTICE\"><\/span>HOW TO ANALYZE YOUR COMPETITORS&#8217; KEYWORDS IN PRACTICE?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can do this work manually, analyzing the keywords used and typing them into the search bar of search engines to check how their articles are ranking.<\/p>\n<p>A very simple way that can help you identify the keywords that your competitors have used is by analyzing the title or the url of the articles, as the main term is always contained in these two parts of an article.<\/p>\n<p>But if you want to save yourself the trouble of checking article by article, in order to discover the keyword used by looking at the title and the url, there are tools that can help you!\u00a0Check out some of the main ones you can apply to this task below!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_GOOGLE_ALERTS\"><\/span>1. GOOGLE ALERTS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Alerts is one of the simplest tools.\u00a0Basically it sends reports to your email.\u00a0It can be used by anyone who wants to know every time competitors have been mentioned on the internet, whether in a link or part of an article.<\/p>\n<p>In addition to this function,\u00a0the program helps to monitor the keywords they use in the articles.\u00a0If the competition uses a term that is relevant to your strategy, you can register it in this program and it will detail the use of the term in real time.<\/p>\n<p>The tool is free and simple to use.\u00a0You need to configure it to receive alerts as often as you want, even daily.<\/p>\n<p>Another function of Google Alerts is\u00a0to monitor when your company is mentioned, especially in complaints, which can help quickly resolve problems of this type.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_MENTION\"><\/span>2. MENTION<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mention can be used to analyze the blog and social networks of other companies.\u00a0Its operation, in general, is very simple: you search for a keyword or the name of the company.\u00a0The tool shows everything that is being commented about the searched term.<\/p>\n<p>That way, you can see how many times the term was mentioned, including by companies in the same segment.<\/p>\n<p>Using Mention is simple and similar to Google Alerts.\u00a0The difference lies in the fact that with Mention, you can also see the keywords used on social networks.\u00a0The tool is free.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_GOOGLE_KEYWORD_PLANNER\"><\/span>3. GOOGLE KEYWORD PLANNER<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The\u00a0Google\u00a0Keyword Tool is also free.\u00a0The Keyword planner is quite complete and widely used for choosing your own business keywords.<\/p>\n<p>Therefore, it can never be missing when a\u00a0content marketing\u00a0strategy is being implemented.\u00a0But in addition to being beneficial for your own business, you can take advantage of it to obtain interesting information about your competitors.<\/p>\n<p>With the keyword planner,\u00a0it is possible to discover the keywords that other competitors in your industry use by entering the respective urls on the platform.\u00a0In this way, you can access various data regarding the terms that generate the most traffic and visits to their websites.<\/p>\n<p>This strategy can be useful when searching for long-tail keywords to develop good content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_SEM_RUSH\"><\/span>4. SEM RUSH<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is among the most used because it has features that allow you to obtain relevant information for the entire digital marketing strategy.<\/p>\n<p>Through its engine,\u00a0you can search for keywords to get a very complete report on the volume of searches and the traffic they usually receive.<\/p>\n<p>SEM Rush allows you to enter your competitors&#8217; website URL to get data on the top keywords they entered to get the expected performance on the SERP.<\/p>\n<p>You can also use it to see how your competitors&#8217; articles rank for specific keywords.\u00a0Due to these factors, it ends up being very useful for those who want to maintain a competitive strategy.<\/p>\n<p>Excellent for anyone who wants to monitor competition in the digital environment.\u00a0The tool has some free features.\u00a0To release all utilities, you need to subscribe to the paid version, which can reach 100 dollars a month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_BUZZSUMO\"><\/span>5. BUZZSUMO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This tool is suitable for keeping track of your competitors&#8217; content.\u00a0Buzzsumo allows, for example, to find out which post generated the most shares or comments on a given social network.<\/p>\n<p>Therefore, it is possible to take advantage of the tool to discover which keywords of your competitors had a better result.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Analyzing your competitors&#8217; keywords can be an excellent alternative to improving your strategies and getting better positioned in search engines. In the same way that you study what the competition does in the market, it cannot be different on the internet. And this fact cannot be ignored:\u00a0there are high chances that some of your competitors [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"jetpack_featured_media_url":"https:\/\/tools4startup.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-pixabay-38519.jpg","_links":{"self":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts\/458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/comments?post=458"}],"version-history":[{"count":2,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts\/458\/revisions"}],"predecessor-version":[{"id":461,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/posts\/458\/revisions\/461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/media\/459"}],"wp:attachment":[{"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/media?parent=458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/categories?post=458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tools4startup.com\/blog\/wp-json\/wp\/v2\/tags?post=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}