VWO is an A/B testing and conversion optimization platform that permits growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.
With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the whole CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to spice up their conversion rates.
With features like heatmaps, surveys, visitor recordings, etc, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a singular experience supported visitor preferences.
According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.