Marketing for fintechs in the current scenario has become essential, mainly due to the increase in this type of startup in the market. After all, amid so much competition, standing out to the consumer can become a difficult task.
Fortunately, this can be achieved if your company adopts effective marketing strategies.
Do you have a fintech or do you intend to launch your financial startup on the market? So keep reading the article and see 7 incredible marketing tips for fintechs that will help your business attract customers and gain visibility!
Table of Contents
1. ANALYZE YOUR TARGET AUDIENCE WELL
As your company works with technology and serves customers through digital means, it is necessary, first of all, to use it to analyze your persona and understand in depth what your ideal customer needs .
Search for information about sex, age, marital status, profession, what you like to do, your biggest pains, your biggest problems with financial services, among other related data.
If your company is still new, a tip would be to study the social networks of similar companies or competitors and see what people comment on them. This is one of the easiest ways to get the information you need.
Knowing your customer’s profile well will help you create products, services and valuable content that are targeted and attractive to them , reaching a truly interested and qualified audience.
2. USE THE POWER OF SOCIAL MEDIA
Social networks need to be used not only to disseminate content, but to engage, talk, entertain and create a strong relationship with people. If your fintech is accessible and makes it clear that it is not only concerned with selling, but mainly with helping, your audience will trust your business much more.
On social media, you also need to use and abuse creativity. To get an idea of what you can do, check out profiles of large companies that know how to communicate very well with their audience, such as Netflix, Burger King and Magazine Luiza, for example.
3. SHOW HOW YOUR PRODUCT OR SERVICE CAN BE USEFUL
Fintech PicPay, for example, uses its YouTube channel to deliver videos that are creative and entertaining, but that mainly show the public what the application and platform can do for people.
Creatively demonstrating what your business has to offer and how it can change consumers’ lives is also a great idea. But you don’t need videos, specifically. You can do this through different types of content, such as articles and even an email sequence .
4. BE DIFFERENT
Your fintech needs to have a differential, be it a service, a product, a new technology or a differentiated form of service and communication. In addition, you need to analyze weaknesses and gaps in the market to be able to implement them in your business model.
5. KEEP AN EYE ON THE COMPETITION
One way to implement and improve your fintech marketing strategies is to analyze what your competition is doing. So always be aware of their behavior towards people on social media, for example.
Also check how your competitors’ website or blog is performing and execute what is working, adapting it for your business. What does not go well, that is, the weaknesses of your competitors, you can use them in your favor and study how to apply them correctly .
6. BET ON DELIVERING VALUE TO YOUR AUDIENCE
If you look at the marketing strategies of different fintechs, you will notice a common strategy properly implemented: content marketing .
Nowadays, several companies and big names in marketing assure that this is the most effective form of online marketing in existence . That is, delivering valuable content that really adds and teaches your audience will help your company to:
- attract customers to your business;
- build authority;
- generate engagement and connection with the public;
- make sales;
- turn readers and followers into loyal customers and brand ambassadors.
In short, understand that there is no successful strategy without content marketing . This is, in fact, the best way to get your business found in search engines.
7. INVEST IN SPECIALIZED CONTENT PRODUCTION
While content marketing is essential to stand out, the internet is saturated with shallow, unreliable, flawed, and unoriginal content. Competition is fierce, both offline and online. And with generalist content, you won’t stand out.
Keep in mind that you need to invest in this strategy to get your business noticed early on. Implementing strategies that make your fintech grow cannot be seen as an expense, but as an investment.
And like any investment, it is essential to be careful and use it assertively. Therefore, to get the best results, you need to bet on a specialized content production company that serves your niche and knows your target audience.
Professionals and companies that write about different random subjects are unable to deliver a differentiated and in-depth work. And you still run the risk of receiving content with numerous problems, especially for companies in the financial sector, which are inserted in a very complex niche.