Analyzing your competitors’ keywords can be an excellent alternative to improving your strategies and getting better positioned in search engines. In the same way that you study what the competition does in the market, it cannot be different on the internet.
And this fact cannot be ignored: there are high chances that some of your competitors are very well positioned on the internet. To be able to compete, you must bet on high quality content and find out which keywords they rank well.
Continue reading the article and find out how you can analyze your competition’s keywords and use them to your advantage to create extraordinary content!
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WHY IS ANALYZING COMPETITORS’ KEYWORDS IMPORTANT?
The internet is something that is part of people’s lives and daily lives. The influence of technology has even changed the way we search for brands and services.
Now, we don’t expect to spend an advertisement to know new companies and buy new products. We use the internet to search for solutions to our queries. Only after identifying a need do we choose a product or service that satisfies it.
Many companies already know this and use the internet to deliver good content and be remembered by users. Among them, there are certainly competing companies that are in the same niche as yours.
The better positioned in search engines, the greater the chances of making sales. For that reason, you need to find out what keywords your competitors are using in order to compete on the SERP.
That way, you can organize yourself to publish more elaborate content for those same keywords and thus achieve better positioning.
HOW TO ANALYZE YOUR COMPETITORS’ KEYWORDS IN PRACTICE?
You can do this work manually, analyzing the keywords used and typing them into the search bar of search engines to check how their articles are ranking.
A very simple way that can help you identify the keywords that your competitors have used is by analyzing the title or the url of the articles, as the main term is always contained in these two parts of an article.
But if you want to save yourself the trouble of checking article by article, in order to discover the keyword used by looking at the title and the url, there are tools that can help you! Check out some of the main ones you can apply to this task below!
1. GOOGLE ALERTS
Google Alerts is one of the simplest tools. Basically it sends reports to your email. It can be used by anyone who wants to know every time competitors have been mentioned on the internet, whether in a link or part of an article.
In addition to this function, the program helps to monitor the keywords they use in the articles. If the competition uses a term that is relevant to your strategy, you can register it in this program and it will detail the use of the term in real time.
The tool is free and simple to use. You need to configure it to receive alerts as often as you want, even daily.
Another function of Google Alerts is to monitor when your company is mentioned, especially in complaints, which can help quickly resolve problems of this type.
2. MENTION
Mention can be used to analyze the blog and social networks of other companies. Its operation, in general, is very simple: you search for a keyword or the name of the company. The tool shows everything that is being commented about the searched term.
That way, you can see how many times the term was mentioned, including by companies in the same segment.
Using Mention is simple and similar to Google Alerts. The difference lies in the fact that with Mention, you can also see the keywords used on social networks. The tool is free.
3. GOOGLE KEYWORD PLANNER
The Google Keyword Tool is also free. The Keyword planner is quite complete and widely used for choosing your own business keywords.
Therefore, it can never be missing when a content marketing strategy is being implemented. But in addition to being beneficial for your own business, you can take advantage of it to obtain interesting information about your competitors.
With the keyword planner, it is possible to discover the keywords that other competitors in your industry use by entering the respective urls on the platform. In this way, you can access various data regarding the terms that generate the most traffic and visits to their websites.
This strategy can be useful when searching for long-tail keywords to develop good content.
4. SEM RUSH
It is among the most used because it has features that allow you to obtain relevant information for the entire digital marketing strategy.
Through its engine, you can search for keywords to get a very complete report on the volume of searches and the traffic they usually receive.
SEM Rush allows you to enter your competitors’ website URL to get data on the top keywords they entered to get the expected performance on the SERP.
You can also use it to see how your competitors’ articles rank for specific keywords. Due to these factors, it ends up being very useful for those who want to maintain a competitive strategy.
Excellent for anyone who wants to monitor competition in the digital environment. The tool has some free features. To release all utilities, you need to subscribe to the paid version, which can reach 100 dollars a month.
5. BUZZSUMO
This tool is suitable for keeping track of your competitors’ content. Buzzsumo allows, for example, to find out which post generated the most shares or comments on a given social network.
Therefore, it is possible to take advantage of the tool to discover which keywords of your competitors had a better result.