Have you ever thought about doing a live on Instagram? Using this tool can greatly help any business, regardless of whether you are a self-employed professional or a small, medium or large company.
Lives on this social network can be used whenever you think you should attract more people and interact with users. There are even professionals who perform lives every week or with a certain frequency.
Want to know why lives can be great for your company? Then continue reading the article and also see how you can make them to attract people to your business!
Table of Contents
WHAT ARE LIVES ON INSTAGRAM?
Do you know what a live on Instagram is? This is an Instagram Stories feature that allows you to record and broadcast live videos.
Lives were released by the social network in 2016 and were seen as a great opportunity for companies, professionals and personalities, in general, to reach their audience in a different and more active way.
The ease of use of the tool is what drew attention. All you need is a cell phone with an internet connection and you can make live recordings anywhere, whether in an office, on the street or even on the beach, if you wish.
That is, you can appear in real time to thousands of people at the same time, quickly and simply , as well as live television programs.
Instagram lives are also known as “ live streaming ” or simply “live broadcasts”. These live streams exist on other social networks such as Facebook, YouTube and Periscope.
As Instagram is the fastest growing network, the lives of this social network tend to please many and are an interesting way to bring content to people.
WHY DO LIVES ON INSTAGRAM?
There are several reasons to do a live on this social network, especially if you have a business. First of all, lives are a good chance to engage with your audience and talk directly to them.
Live broadcasts are considered great for delivering valuable content and talking about a subject of great interest to your audience about your niche.
Also, it’s a good way for you to build your authority , showing that you understand your niche and know how to help people with your knowledge.
Using this tool can help you generate more leads , get new followers and attract more interested parties , and you can even get qualified people to buy your services at the same time as the live. Finally, the cost to do a live is low and you can only use what you have, which is your cell phone and the internet.
STEP BY STEP TO DO A LIVE IN PRACTICE
There are no difficulties, as the tool is simple and very intuitive. Even so, check out the step by step on how to broadcast live on this social network.
STEP 1
Go to Instagram Stories, which is in the upper left corner of the screen when you open the social network. Another way to do this is to swipe right in your feed.
STEP 2
With Stories open, you will see at the bottom of the screen, on the right, several features to use. The option “Live: is in the lower left corner. Click on it.
STEP 3
Then, click on the “Live Stream” option.
STEP 4
After you finish your live, just click “End” in the upper left corner. When you’re done, the app will show you how many people have followed your live stream.
After closing, you will be given 3 options of what to do with the live video:
- save it in the cell phone memory;
- delete it;
- share it in Stories for 24 hours.
6 TIPS FOR GOING LIVE ON INSTAGRAM
Now that you’ve seen the advantages of using live broadcasts and seen the step by step to do it in practice, now see some requirements and tips that you need to pay attention to when performing it!
1. PROMOTE THE LIVE IN ADVANCE
To ensure that your followers watch your live, you need to publicize the day and time of your broadcast so that everyone knows in advance and can plan to watch it!
2. MAKE A SCRIPT OF WHAT YOU WANT TO TALK ABOUT
It’s not going to be organized at all for you to start a live without having a script of what you want to address, right? Think of your live stream as a lecture or class, and script it out by noting the topics you want to teach . That way, you don’t get lost and do a more organized and complete live.
3. PRACTICE YOUR SCRIPT BEFORE
It’s always good to read the points you want to talk about in the live streaming so you don’t run the risk of getting lost. Thus, you can also ensure that the live is done with the highest possible quality and makes you more confident.
4. PREPARE YOUR ENVIRONMENT
Before starting your live, you need to ensure that you are in a good environment, that it is calm, with good lighting, without noise and interruptions . Don’t forget to check that the image, internet connection and audio are in good condition so that everyone can see and hear you perfectly.
5. INTERACT WITH PEOPLE
Lives on Instagram have a chat where people can send you messages while you record. Use these chats to interact with people, talk, answer questions and welcome those who entered your broadcast.
6. KEEP PEOPLE INTERESTED IN YOUR LIVE
You need to interact, appear excited and willing to help and teach. Use triggers, such as urgency and scarcity, to make people interested in what you have to offer, be it a “consultancy”, a class, an e- book or another type of bonus. Use loops and trigger curiosity to make your viewers watch until the end, but remember to deliver what you promised.