With the democratization of internet access and the advent of social networks, the production and consumption of information underwent a revolution. Realizing the potential of the digital environment, companies soon embarked on the wave of e-commerce and online dissemination of their products and services.
As a result, the entire commercial relationship between businessmen and consumers has been transformed, from marketing to customer attraction to after-sales contact. It is important to understand that, today, the consumer’s relationship with a brand has changed, and it is necessary to generate value for the client.
Customer value creation is not, directly at least, a monetary measure. The expression refers to the consumer’s entire shopping experience, from the initial service, subsequent contacts and the advantages he receives for the amount he pays. In the current competitive scenario, all this is synonymous with generating value for a brand.
So, in order not to be left behind and have a competitive advantage in the market, check out the best tips on how to generate value for the customer. Good reading!
Table of Contents
VALUE CREATION TIPS
First, you must understand that technology has created new consumer needs. And that it is from the technological innovations themselves that you will be able to supply them.
It’s cyclical! Keep watching to understand how to keep the loop closed.
UNDERSTAND AND VALUE YOUR CUSTOMER
It’s not just the tools and technical parts that have changed. Social has evolved a lot and, today, consumers present themselves with great diversity, which is reflected in their demands.
So, regardless of anything, understand your customers’ tastes and choices and value them. People no longer want a SAC with ready-made formulas. It takes real contact to build trust.
So pay attention to what the customer has to say and don’t try to rush the service. Make him/her comfortable. With mutual trust, the consumer’s relationship with the brand is strengthened, which facilitates the loyalty process and makes him return to your company.
STUDY YOUR CONSUMER
To provide the best customer experience possible , you must know everything about your target audience. By better understanding the person you want to serve, it becomes easier to organize the service processes in the best possible way.
This even avoids setbacks that could prevent the completion of a sale, such as the – quite common – cases of unanswered questions. Generating profit and generating value are synonyms, but the former only appears when investing in the latter.
BET ON THE ORIGINALITY OF CUSTOMER EXPERIENCES
Being original, in this context, implies two things: planning exclusive actions and always having everything aligned with the essence of the company.
Your presence, physical or online, and that of your company’s representatives must always be consistent with brand compliance. In addition, all of your positioning must consider your business personas . That way, they will always identify with your brand actions and, in the long run, with your brand image.
Planning actions that make customers feel exclusive is great for generating value for the customer and, consequently, for the brand. Therefore, invest in promotions or promotional codes for a targeted group of your email marketing. Be creative!
VALUE CUSTOMER FEEDBACK
The function of a company is to provide services or sell products to a group of people, right? Therefore, listening to what this group has to say is essential for the entrepreneur to improve mistakes and invest in the company’s successes.
The main objective should be to meet the expectations of the persona, and it is important to know when we do not meet them. And even more so, we need to know why. This way, we can improve the mistakes and not let them happen again.
THE BENEFITS OF INVESTING IN CUSTOMER VALUE GENERATION
The term “value” has several meanings – such as low price or quality service. Some benefits are prioritized by certain customers, while others are more valued by other customers. However, in reality, what everyone seems to want is a complete experience.
Consumers want a personal relationship with brands. He wants to be the focus of attention at that moment when he was willing for this exchange relationship.
As already mentioned, generating value for the consumer is generating value for a company. But what exactly does the company have to gain in this case?
Discover below:
HIGHLIGHT IN THE MARKET
With the high competitiveness, standing out among thousands of entrepreneurs is increasingly difficult. It takes a strategy that involves financial, marketing, research and team qualification investments.
By standing out in the eyes of consumers, the brand draws more attention. This is achieved by offering good consumer experiences and a certain proximity to the public.
CHANCES OF CUSTOMER LOYALTY
When the customer feels that he is being valued and perceives value in the shopping experience and in the relationship with the products or services of a brand, he starts to prioritize it to the detriment of others in the same sector.
Along with making a purchase, normally, there is a great expenditure of energy and time. When the experience is comfortable for the consumer, he will have greater peace of mind in doing business with that business again.
Thus, based on this first experience, in which their needs were respected and met, the chances of customer loyalty are much more likely.
LONG TERM REPUTATION
The value generated for customers is based on a relationship of trust and transparency. Over time, each of these experiences establishes your company’s reputation.
The first to realize the potential of your business are these customers. And, as a strong relationship with your brand is built, he will start to indicate it. A good reputation can even erase small mistakes during the sales process, so strong is the relationship when creating value for the customer.