Social networks concentrate many people in a digital environment. Data from media such as Facebook and Instagram point to a huge number of users, including people who are active on the platforms on a daily basis.
Over the last few years, networks have become the epicenter of discussions on the most varied topics, the center for sharing comic content and, of course, a very powerful channel for advertising and marketing.
This last item justifies the massive presence of brands and companies on social networks through their corporate profiles. It is a resource to expand communication with customers, share useful information about your products and services and sell more.
And it all boils down to one word when it comes to the digital presence of companies: engagement. Every brand wants to see the audience of its page interacting with its contents, sharing them and making them ârotate through the timelinesâ. In today’s post, we’re going to talk about engagement and interactions on networks and how to expand them. Check out!
Table of Contents
1. KNOW THE PUBLIC’S PROFILE
There are no ways to approach engagement and interaction on social media without starting with this tip. Reflect: how can you expect people to interact with content that doesn’t matter?
Every digital marketing strategy starts with audience analysis and persona creation. We’re talking about a standard procedure for creating content that draws attention and awakens interaction .
Keep in mind who makes up your target audience, what are their main characteristics and, based on this knowledge, start developing actions on social networks.
2. USE HASHTAGS, BUT BEWARE OF CONTEXTUALIZATION
The use of hashtags is recommended so that your posts can be found based on a search for a particular subject.
Many companies and profiles of public people use hashtags indiscriminately and even a little âforcedâ. This behavior does not go unnoticed by the general public, and is not recommended.
Apply contextualized hashtags that can generate engagement with people who are looking for the themes you are producing. You can look for the most important hashtags of the moment and analyze how they relate to your posts, but always be critical when selecting them.
3. QUALITY OF CONTENT IS KEY
Don’t expect positive engagement from bad content. The care with the quality of information transmitted to the target audience is an indispensable task for companies that intend to achieve good levels of engagement.
People can even interact with low-quality posts, but they will certainly not be positive reactions, that is, they will not generate new business opportunities.
Pay close attention to the quality of the posts shared on the company’s profile to prevent erroneous information or controversial opinions being shared that could lead to criticism and repression.
4. BE AWARE OF THE WORLD AROUND YOU
As much as its contents have to be inserted within a context, nothing prevents a company from exploring the main events of the moment and creating connections between them and business activities.
This strategy not only works to attract people’s attention, it also creates the opportunity for the company to position itself as an authority. Let’s think about the following example: an orthopedic equipment company writes a text with tips to avoid contagion with the new coronavirus.
Even if your market niche is patients with physical injuries, when entering a subject that is discussed worldwide, engagement increases, since it is a topic that everyone is commenting on and wanting to know more about.
If there is the possibility of creating a âhookâ between everyday matters and business activity, then explore this possibility.
The focus here is on quality. If it does not present good information, the effect will be the opposite of what was expected and the company’s credibility may fall and the engagement achieved will be lower and more focused on criticism.
5. PAY ATTENTION TO THE CONTENT, BUT DON’T FORGET THE LOOK AND FORMATS
Visually appealing content is more inviting to the audience and ensures broader engagement. Combining good images with texts is also a very interesting way to draw attention, including on social networks like Instagram.
And we can’t stop talking about the videos. They are the most consumed formats on the internet. According to research done in the USA, in 2018, 85% of all internet users in the country consumed videos online every month.
With so much audience and an unparalleled ability to mix visual and textual content, videos are the champions of engagement, but here it is worth a point of attention: the video needs to have good quality to generate the positive impact desired by the company.
6. USE CREATIVITY AND WHIMSY TO BUILD GOOD CTAS
Calls to action are calls to interact with content. This is a simple strategy for engagement, but simplicity does not mean lack of quality.
If the company is proposing the conversion, the invitation must be well done! Be creative, contextualize the CTA with the rest of the post and be clear in the conversion proposal to get optimized engagement levels.
7. MAINTAIN CONSTANCY IN PUBLICATIONS
One of the ways to get more engagement on social media is through insistence. Calm down, we’re not talking about being inopportune with the audience, but about making yourself present in people’s feeds.
As the company adopts a posting frequency, the public gets used to the shared content. Little by little, the chances of engagement increase as people come into contact with previous and current posts and become familiar with the company’s presence in their news feed.
Audience engagement is like fishing. You have to be patient and use good baits until you get their attention.
Last tip: post often, but you don’t have to bombard your audience with posts all the time. If the company adopts an overposting posture , there are great possibilities of increased rejection and lack of engagement.