Specialists in social networks and communication have no doubt: Instagram has grown, is in full development and has an immense capacity to concentrate audiences and companies in a digital environment conducive to marketing.
The social network was already an audience and reach phenomenon, however, the launch of the stories feature brought a new revolution to the way of using Instagram.
Fast, fun, interactive and punctual content are powerful weapons for customer relationships, commercial promotion and dissemination of information. Stories brought a new dynamic to the social network, and it is clear that business profiles would not be left out .
In today’s post, you’ll find out how to place links on Instagram Stories and how to use this feature to develop good sales and digital marketing strategies. Good reading!
Table of Contents
WHAT IS INSTAGRAM STORIES?
For those who are not very aware of changes in social networks, it is worth remembering. Instagram Stories is a resource for sharing information that is accessible for 24 hours.
You can share photos, texts, videos and polls, use fun filters, gifs, location tags and artistic visual effects in your productions. In addition to features for sharing posts, the tool even allows you to perform live broadcasts.
Instagram is widely used by users to represent everyday life, share current situations and interact with each other. For those with more than 10,000 followers, there is the possibility of inserting links in stories to share more complete content and pages in a simple way.
HOW DO LINKS WORK IN INSTAGRAM STORIES?
As mentioned in the topic above, profiles that have more than 10,000 followers are allowed to insert links in their shared stories . The use of the tool is very simple, see a quick step by step:
- Create the content the way you want;
- Click on the chain icon, which is at the top of the screen;
- Select between web link or Instagram TV link;
- Add the desired link;
- Ready!
To check what was shared using the link, a user only needs to drag the screen upwards (at the time the story is being displayed) and their navigation will be directed to the page that was linked.
Simple, isn’t it? The great difficulty of sharing links on Instagram Stories is not in putting together the posts, but in obtaining ten thousand followers, which is a very large number and requires a lot of work well done to be achieved.
Here is a point of attention: the restriction of ten thousand followers is essential for personal profiles, however, Instagram found a way to allow companies that have not yet reached 10 thousand followers to use the links. For this, it is necessary to have a verified profile!
HOW TO VERIFY MY BUSINESS PROFILE ON INSTAGRAM?
As with other social networks such as Facebook and Twitter, Instagram launched its “blue seal of authenticity”.
It is a small symbol that is next to the name of the profile and that attests that the profile actually belongs to the organization being represented. It was the way found to create official profiles for brands, public figures and institutions.
But it’s not just an anti-cheat feature. The small blue badge is coveted and considered an elevation of status on the network. Along with these more subjective issues, the verified account allows the profile to appear at the top of search results related to it.
WHAT IS ESSENTIAL TO USE INSTAGRAM LINKS?
There is only one word: strategy. We’re talking about a quick, sporadic product that needs to be attractive enough to convert the audience, so it’s ideal to carry out a strategic planning of what will be posted . Here are some essential tips to get good results with Instagram Stories:
1. DO NOT USE STORIES ONLY AS AN ADVERTISING CHANNEL
The essence of this resource is the sharing of everyday facts, memes, quick phrases and momentary situations, therefore, it will not be interesting to create posts only with an advertising focus.
Use Instagram Stories to share everyday things and interesting information. Use the links to direct your audience to interesting content produced by your team or that is part of your company’s universe.
2. LIGHTLY PRESENT PRODUCTS AND SERVICES
To take advantage of the speed of Stories, present products or services in a relaxed and quick way.
Leave the more intense information for the links, so you arouse curiosity via Instagram Stories, but complement the information in a more professional way.
And don’t forget to use the power of live broadcasts to make your company’s advertising even lighter and more informal.
3. USE CTAS
Instagram Stories should be used for light and dynamic posts, however, on some occasions a more publicity post is very welcome.
When opting for a wider dissemination of a product/service, insert a call to action in the Story that has the link to optimize the conversion of your audience. Here is a point of attention: it is worth creating a sequence of content before the CTA
4. GIVE THE COMPANY “PERSONALITY”
Companies are made up of people, right? So, when you are present in Stories, try to prioritize people! It’s much nicer to hear someone say “swipe and see our new content” than to see a written post from a brand saying something like “swipe and check”.
Many entrepreneurs and public figures make their stories in order to bring people inside and outside the company closer together, it is a tactic to make your content less corporate bias and more personality.
5. USE THE RESOURCES!
To bring people closer to your company and arouse their curiosity (especially if your company operates locally), use geolocation tags. To expand the interaction between the brand and the followers, use polls.
Polls are especially strategic, as they allow you to capture important information about your audience and their behavior in a simple and relaxed way.
And don’t forget that it is possible to make sponsored posts in Stories, which is very interesting to give a new dynamic to the paid content that your company invests in.
Use the links in Instagram Stories and share good information and give your company’s digital marketing a new face!